The Weird and The Wonderful continues SUPERSWEET x moumi’s voyage into modernising distinct 1970s design, with fantastic feline prowess. The premium Purrple Label delightfully returns, maturing the Bang! Bang! bohemian silhouettes into structured pieces and footwear. This fall, The Weird and The Wonderful also pays homage to a pioneer of optical illusions the 1930s movie director, Busby Berkley.
Pouncing from illustration into an exploration of photographic graphics, the cat-trio designs each piece in the theme of Berkley’s ‘parade of faces’ technique. The graceful feline forms morph into hypnotic spirals and digital lined prints to envelop the wearer in limitless illusions. Aligned to the imaginative quirks of the Purrple Label line, the psychedelic printed fabrics differ from piece to piece, where some crafty styles possess reversible patterns. The color palette of the brand also takes a muted turn this fall, with denim hues, soft-pastels and earthy tones.